Monday, 13 July 2009

USPs? Is this service design?

There is a lot of talk (constantly) about what is your USP.

This is an important marketing concept about the uniqueness of your service offering, but an observation is that most businesses state what is currently the most unique thing about them.

What about the service as it could be? What about the niggles that people face when engaging with your type of service? Could a revised approach to how you deliver your service set you apart from the competition?

What could be your USP?

Can you engineer a new way of delivering your service and become even more unique?

Smartspeed Consulting Limited
'For When Results Matter'

C'mon! Just write the SOP!