When we decide to make improvements to our business, the number of options available to us can seem overwhelming. Anyone who has looked into the Lean Transformation toolbox will remember how they felt when they first saw the full range of methods and techniques. However, there is a very simple way of deciding which tools will work best and that is to ask yourself whether the way your business operates lives up to the brand you have designed for it and the image you wish to project to your customers. To put this into perspective let me tell you briefly about some work I did with one of my clients. They were under pressure from their customers to improve their performance, particularly with respect to on time deliveries, and were about to embark in some Value Stream Mapping activities. At the point that I came to support the business there was already a long shopping list of methods, problems and potential improvements available for review. The problem was that after some analysis they were now stuck deciding on the most effective course of action.