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Do you feel the pain of not improving yet?


Have you heard that joke about the dog lying on the porch?

The one where the dog is whining?

The one where the dog’s owner tells his visiting friend that the dog is lying on a nail sticking out of a floorboard?

The one where the friend find’s out that the dog would move if he was in serious pain?

Have you heard that one?


It’s funny how improvement projects often take some form of near catastrophic accident in order for them to stimulate certain types of businesses.

Some businesses make it part of who they are, to keep on searching for new and better ways of doing whatever it is that they do.

What kind of business are you?

Are you hungry, or do you need the pain?




Giles Johnston
Author, Consultant and Chartered Engineer

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