Measuring the performance of your businesses is key to running them effectively. If you didn't have one eye on the results, how would you know what to change, by how much and when? But, what do you change? What do you change it to? This is a question that can stump many managers, especially when the results aren't going in your favour. If you are on the back foot and don't have a clear route forward, it might be time to think about creating a winning recipe . When do you evaluate? When you evaluate business performance can make all the difference. You need, in my opinion, a few different times when you evaluate. At the end is an obvious point in time. What were the results? What would you do differently next time? At the start of the process is another key point, but less common. Did we launch properly? Did we launch on time? Do we need to undertake any corrective actions? During the process is hit or miss, in my experience. Are we on track? Are there any factors we need to...